The Product Story

MIMS Education

is a premier mobile app specifically designed for healthcare professionals looking to advance their medical knowledge and earn Continuing Professional Development (CPD) or Continuing Medical Education (CME) points conveniently. The app offers a wealth of curated medical content tailored to the specific professions and locations of its users. As the lead product manager, I played a pivotal role in driving the development and success of this mobile platform from Planning to execution. which is available in Google Play Store and Apple Store.

• Solid Product Roadmap Strategy: Developed a comprehensive product roadmap for 2024-2025, covering ideation, validation, and definition phases.

• Incremental Product Improvement: Successfully deployed four project release versions, each providing incremental improvements based on user feedback and performance data.

• Monthly User Adoption: Achieved an average monthly user adoption rate of 500 new users following the initial launch.

• High Conversion Rates: Enrolled users’ metric conversion rate increased to 21%.

• Event Engagement: Engaged in live events to promote the app, resulting in a 200% increase in users who downloaded the app.

• High CSAT Score: Achieved a Customer Satisfaction score of 80% in survey feedback, indicating a high level of user satisfaction.

• Ad Banner Implementation: Successfully managed the implementation of Google DFP Ad Banners in the MIMS Drugs mobile app for all MIMS Asian countries, covering planning, integration, design, testing, and tracking.

Achievements

Who are the Users?

Customers

MIMS Education primarily serves healthcare professionals, including doctors, nurses, pharmacists, and other allied health professionals. These users seek reliable, accessible, and high-quality educational content to stay updated with the latest medical knowledge and maintain their professional credentials through CPD/CME points. The platform needs to ensure they are getting the correct course content.

User Research

To ensure that MIMS Education meets the needs of its diverse user base, we conducted comprehensive user research involving several key methods:

• Surveys and Questionnaires: We distributed surveys to our existing user base to gather insights on their educational needs, preferences, and pain points.

• Focus Groups: We organized focus groups with healthcare professionals from various specialties to discuss their learning habits and content preferences.

• User Interviews: Conducted in-depth interviews with individual users to understand their specific challenges and how they interact with educational content.

• Usability Testing: Carried out multiple rounds of usability testing to refine the app’s interface and ensure an intuitive user experience.

• Analytics Review: Leveraged tools like Google Analytics and Firebase to analyze user behavior and engagement metrics, identifying trends and areas for improvement.

How Did We Measure Success?

Success for MIMS Education was measured through a combination of quantitative and qualitative metrics:

• User Adoption Rate: Tracked the number of new users downloading and registering on the app monthly.

• Engagement Metrics: Monitored active user rates, session duration, and the number of courses completed by users.

• Conversion Rates: Measured the percentage of users who transitioned from free content to premium, paid courses.

• Customer Satisfaction (CSAT): Conducted surveys to gather feedback on user satisfaction with the app’s content and usability.

• Retention Rates: Evaluated the percentage of users who returned to the app after their initial use.