InvestaX IX Prime
We provide our Tokenization SaaS platform, IX Prime, which is a software-as-a-service solution that enables the issuance, trading, and custody of security tokens for private market assets. InvestaX holds a Capital Markets Services license and Recognized Market Operator license granted by the Monetary Authority of Singapore to deal in and operate an organized market for securities respectively.
Our service offers a one-stop solution for all your security token needs, including seamless banking integration, thorough user verification with a KYC module, flexible OTC trading options, primary issuance services, cutting-edge blockchain technology, and smart contract deployment.
Challenges and Pain points
Project Name: InvestaX Prime Product Platform
Project Background: The financial landscape has shifting from traditional Web 2.0 investments with closed systems and paper-based security offerings to Web 3.0 investments that offer open systems, Security Token Offerings (STOs), and integration with digital assets and DeFi solutions. InvestaX Prime is at the forefront of this transformation, providing a premier investment platform for Primary and Secondary Markets.
Key Features in the MVP:
Token Issuance Module: Core functionality that enables users to issue digital securities.
KYC/AML Onboarding Process: A comprehensive yet easy and seamless identity verification system for users.
Smart Contract Deployment Tool: Provides security and automation in handling digital assets.
Secondary Market Integration: Allow for peer-to-peer trading and market-making for security tokens.
Seamless Banking Integration: Support for fiat payments and withdrawals.
Key Metrics:
Time to Onboard: Measure the time it takes for users to complete KYC/AML processes and begin using the platform.
MVP Adoption Rate: Track the number of users and issuers adopting the platform during the MVP phase.
User Engagement: Monitor user activity within the platform, including the issuance and trading of digital securities.
Transaction Success Rate: Track the successful execution of token issuance, trading, and smart contract deployment.
Key Achievements
Successful MVP Launch: Led the team in launching the first Minimum Viable Product (MVP) into production, delivering core functionalities that addressed user needs while setting the foundation for future iterations and enhancements.
User-Centric UX/UI Design & Onboarding: Led the design of intuitive user journey workflows and wireframes to improve platform accessibility and enhance the overall user experience. Designed a streamlined onboarding process, guiding users through KYC/AML compliance and providing "how-tos" to ensure users can easily get started on the platform as investors or issuers.
Product Roadmap Definition and Prioritization: Led the strategic prioritization of the product roadmap, defining critical product requirements and integrating new capabilities to align with market demands.
Identity Onboarding: Implemented a robust KYC/AML onboarding process, ensuring compliance and security, critical for a trusted user experience.
Digital Security Offerings: Developed lifecycles for Digital Security Offerings and managed OTC and Exchange functionalities.
Blockchain Integration: Facilitated Smart Contract integration with Ethereum, Algorand, and Tezos, enhancing platform scalability and technological capabilities.
Custody Partners: Collaborated with partners such as Propine and Hex, and integrated account structures with HSBC NgVAM to solidify asset custody solutions.
Product Backlog Development
Agile Development: Spearheaded the entire product backlog development process adhering to agile principles.
Documentation and Design: Created Product Requirement Documents (PRDs), defined epics and user stories, designed user journey workflows, and crafted wireframes.
Team Engagement and Management
Daily Operations: Actively participated in daily stand-up meetings, Tech scrum sessions, and Product Backlog Grooming sessions.
Estimating and Timeboxing: Estimated user stories and adhered to timeboxing principles.
Resource Management: Led a dedicated Product Team, managing two key resources: a Lead UX Designer and a Product Designer. Ensured efficient and effective team operations to meet product goals.
Project Impact
Innovation and Integration:
Transitioned from Web 2.0 to Web 3.0 investments, creating a robust platform that connects traditional finance with modern digital assets.
Enabled liquidity solutions and introduced Security Token Offerings, providing greater flexibility and opportunities for investors.
Enhanced User Experience:
Developed comprehensive user journey workflows and wireframes, enhancing the overall user experience.
Facilitates Ideation bank to collect ideas and feedback to the team also spearhead Brainstorming, POC's, Product Requirements Documentations.
Compliance and Security:
Implemented rigorous KYC/AML processes, ensuring the platform meets compliance and security standards.
KPIs and Results
User Engagement: Achieved a 30% increase in user engagement by streamlining workflows, reducing friction points, and creating a seamless user journey that enabled users to efficiently accomplish their key tasks.
Operational Efficiency: Increased team productivity by 20% through effective resource management and agile practices.
Conclusion
The successful launch and management of the InvestaX Prime product platform have established it as a leading investment platform in the industry. Through innovative solutions, seamless integration, and effective team management, the project has significantly enhanced user experience and driven platform adoption, positioning InvestaX Prime for continued growth and success in the evolving financial landscape.
