Huggies Baby Room Finder App
Role: Product Designer & Usability Expert
Country: Philippines
The Huggies Mobile App was designed to help parents and caregivers easily locate the nearest baby room when they’re away from home. It addresses a common real-world need — finding a clean, safe, and convenient space to change diapers or care for a baby while on the go.
Kimberly-Clark Inc. (Global)
In 13 years at Kimberly-Clark, I had the opportunity to work with these amazing brands to support Digital Marketing Activities and Development
Key Experience Highlights
Geo-location Mapping: The app automatically detects the user’s current location and displays available baby rooms or restrooms within a 1km radius.
Smart Search Navigation: Users can explore nearby options or search for specific locations, enabling flexibility and control during travel or daily commutes.
Community Reviews & Ratings: Integrated social feedback allows parents to view and share ratings, photos, and tips from other users. Facebook login support simplifies user authentication and encourages community participation.
Usability Focus: Designed with accessibility and simplicity in mind — using clear visual hierarchies, intuitive icons, and minimal steps to help parents find essential facilities quickly, even in stressful moments.
Impact
This app empowers parents with confidence and convenience while promoting Huggies as a brand that supports real parenting needs beyond its core product line.
Huggies Being Mom
Role: Product Designer & Usability Expert
Country: Singapore
Project Description
The "Being Mom App" (Launch 2010 - App sunset on 2018)
Purpose: To provide guidance and support for mothers on their parenting journey, from pregnancy through the toddler years.
Features: Likely included helpful tools for pregnancy and baby care, though it is not clear if it is still available. The app was advertised as being free to download from the Apple App Store in the Philippines.
Continued support from Huggies
Online platforms: Huggies Philippines still has a strong online presence on platforms like Facebook and TikTok, where they share information and promotions.
Parenting resources: The brand provides articles and tips on various topics, such as pregnancy, newborn care, and toddler development, via its website and social media.
Support groups: Huggies has also supported virtual support groups for parents, particularly those with infants in the NICU, according to Huggies® Healthcare.
KCProfessional Global Responsive Webdesign
Role: Product Designer & Usability Expert
Product Life Cycle Timeline:
Website Launch on 2010 - Revamped on 2020
Project Description
Supporting the global pilot project site to redesign the KC-Professional US site to be a responsive on catering different device platform from mobile, tablet and PC HD Monitors. My team had successfully approved the wireframe proposal and transformed to a visual requirements from stakeholder’s feedback and comments. The goal is to make the KCP portal to become adaptable and user friendly and achieve the usability metric that has defined in the Design strategy
Design Strategy: Stakeholder Feedback Review, Define User-Goal, Heat-Map Data Analytics support, Lo-Fidelity Wireframe, Hi-Fidelity, Responsive Web Design Strategy.
KCP US - North America http://www.kcprofessional.com/home
KCP Thailand APAC
http://www.th.kcprofessional.coRollout Globally
Hi-Fidelity Wireframe Designs for mobile, desktop and tablet
Kimberly-Clark Inc. (Global)
In 13 years at Kimberly-Clark, I had the opportunity to work with these amazing brands to support Digital Marketing Activities and Development